Macy's helps kids book a brighter future with reading

WASHINGTON Macy's is partnering with Reading Is Fundamental to launch Book A Brighter Future to raise awareness and support of children's literacy. The Book A Brighter Future campaign is an annual promotion held at Macy's stores during the back-to-school season to help raise money for local RIF programs and to provide reading resources to the children who need them most.

From July 1 through August 31, 2009, Macy's customers can give $3 and receive a coupon for $10 off a $50 in-store purchase at any Macy's nationwide. Macy's will donate 100% every $3 to RIF.

"Giving back to the communities where we work and live is a long-standing priority at Macy's," said Terry Lundgren, chairman, president and CEO of Macy's Inc. "We are proud that, last year alone, more than a million Macy's customers participated in Book A Brighter Future helping to raise more than $3 million dollars for children who lack access to books. It is a great way for our customers to support the education of children in their own community while enjoying special savings for their back-to-school shopping at Macy's."