Marketing Tactics

ITASCA, Ill. — Supervalu's Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art, 1852 W. 19th Street, Chicago, from 6 to 9 p.m.  

ATLANTA — Canada's importance to the retail industry continues to grow, made evident by the recent news that Office Depot has engaged ShopVisible, a leading provider of on-demand e-commerce, social commerce, and mobile commerce solutions, to launch the retailer’s new Canadian-facing e-commerce site.

New York City -- Winick Realty Group said that TJ Maxx has leased its first Wall Street location, in the heart of New York City’s Financial District.

The 32,000-sq.-ft. store, which spans two lower levels at 14 Wall Street on the corner of Broad Street, is slated to open in October.

MINNEAPOLIS — Target announced that it has donated $60,000 to assist with Texas wildfire relief efforts. A $25,000 cash donation was made to the American Red Cross with the additional cash and product donations made to other nonprofit organizations in the Texas area.

Target teams provided 12,000 bottles of water, 3,600 bottles of Gatorade, and 500 boxes of snacks to Bastrop Public Works yard last week, along with donations of clothes, diapers, toiletries and bedding to support wildfire relief efforts, the company reported.

New York City -- Most than a quarter of Americans expect to spend less during the holidays this year, according to a survey by American’s Research Group, Reuters reported.

About 27% of people surveyed said they planned to spend less this year, while about 55% expect to spend only as much as last year. The question was one of several asked exclusively for Reuters as part of a larger America's Research Group survey.

Target and the Heart of America Foundation unveiled a completely redesigned library to students, teachers and parents at P.S. 299 Thomas Warren Field School last week in New York. Servicemen and women from local police and fire departments were on hand to help put the finishing touches on the space at an event that honored local heroes – Brooklyn police officers and fire fighters. Target presented one police officer and one fire fighter with a “Hero of the Heart Award,” which will serve as a special tribute to their dedication to service and the community. 

Fashion newness is all around this fall with interesting merchandising initiatives pitting designers, celebrities and retailers against one another to determine which approach will resonate strongest with consumers.

Some priceless publicity to cement Target’s image as the cool place to shop came courtesy of The New York Times this week. The newspaper reported on and featured a video on its website of the retailer’s back-to-college efforts, which included chartering busses to ferry thousands of kids to its stores at 66 campuses nationwide.