Marketing Tactics

New York City -- Apple brands dominate the youth market, and account for the top rankings in computers, tablets and mobile phones, according to the 2012 Harris Poll Youth EquiTrend study by Harris Interactive. The annual study tracks the brands that Americans aged 13 to 24 prefer. It estimates that

With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season, according to the survey.

CHICAGO — At an event Tuesday in Chicago, Supervalu announced that it will open a Save-A-Lot store in the Lawndale neighborhood of Chicago, bringing thae total number of Save-A-Lot stores in the Chicagoland area to 14. Supervalu, which said it is opening the store as part of its commitment to helping eliminate food deserts nationally, made the announcement alongside First Lady Michelle Obama and Chicago Mayor Rahm Emanuel. The Lawndale store will open by the end of November. 

BENTONVILLE, Ark. — Walmart announced that it has donated $5 million to the Smithsonian Institution to support the construction of the National Museum of African American History and Culture (NMAAHC) in Washington, D.C.

The NMAAHC was established in 2003 by Congress, making it the 19th Smithsonian Institution museum. It will be the only national museum devoted exclusively to the documentation of African-American life, art, history and culture.

WASHINGTON — The National Retail Federation announced that it has asked the Commerce Department to delay implementation of a controversial plan to vastly expand Internet domain names, saying retailers and other businesses need more information before moving forward.

NEW YORK — HSN announced that it has partnered with Conde Nast to create a new collection of culinary products under the Bon Appetit label that will be available exclusively via all of HSN's sales platforms including television, online and mobile. 

Bentonville, Ark. -- Walmart on Monday said it will offer shoppers gift cards if they buy items and then see lower prices at other stores during the holiday season.

The chain’s "Christmas Price Guarantee" will apply to good purchased Walmart stores in the United States from Nov. 1 to Dec. 25. Under the program, shoppers who buy a product at Walmart and then find the identical item listed for a lower price at another store can receive a gift card for the difference.