Marketing Tactics

Any given week Target’s circular is filled with various offers of free gift cards designed to incent shoppers to purchase key items.  Some of the offers can be quite generous, as was the case this week with a $50 gift card available to those who purchase an Xbox 360 bundle or a $20 gift card with the purchase of KitchenAid appliances priced at $99.99. The most common gift card denomination is $5, and it tends to be offered on multiple items from the same manufacturer or brand family such as two Gillette razors or three Dial products.

New York City -- Macy’s announced that its namesake stores across the country will open at midnight on Nov. 25, the midnight of Thanksgiving night, to kick off the 2011 holiday shopping season. It is the first time that Macy’s has opened its doors chainwide at midnight. The company’s Bloomingdale’s unit will open its doors on Black Friday at 8 a.m.

Last year, Macy's opened eight stores at midnight. The rest of the stores opened at 4 a.m.

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

MINNEAPOLIS — Target is getting an early jump on Black Friday this year, announcing that it will open its stores at midnight on Nov. 25. 

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, EVP stores for Target.

Minneapolis -- Target Corp. said Friday that it will open its stores across the country at midnight on Thanksgiving for the first time in the retailer’s history.

Stores opened at 4 a.m. on Black Friday last year.

Target, which said its move was in response to customer demand, said its stores will stay open for 23 hours and close at 11 p.m. Friday, Nov. 25.

Last year, most Walmart stores opened by midnight on Thanksgiving.
 

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

WHITE PLAINS, N.Y. — Heineken USA has appointed a new senior director of regional marketing.

In his new role, Darrell Johnson will work with brand marketing, trade marketing activation and the regional marketing directors to develop a strategy and process for local programming that ensures consistent execution against national brand strategy at the local level, the company said.

Johnson will report to Heineken VP trade marketing and sales strategy Kheri Tillman.