Marketing Tactics

WAYNE, N.J. — Toys“R”Us announced that it has established business operations in Poland and plans to open its first store in the country at the end of November. The first Toys“R”Us store in Poland will open in the country’s capital city of Warsaw just in time for the holiday shopping season, with several additional locations slated to open in major cities throughout the country in 2012, the company reported.

Deerfield, Ill. -- First Lady Michelle Obama on Tuesday toured a Walgreens store on Chicago’s South Side to view the company’s efforts to fight the childhood obesity epidemic and provide better food options and accessible health care to under-served communities.

The event was part of a mayoral summit hosted by the First Lady’s Let’s Move! initiative and Chicago Mayor Rahm Emanuel.

San Jose, Calif. -- Cellfire has expanded its Digital Offer Network by partnering with D’Agostino, Marsh and Harps grocery stores, providing digital coupons to a new geographic set of customers, including Manhattan.

Cellfire coupons will be accessible for all 17 D’Agostino stores in New York, 97 Marsh-affiliated stores in Indiana and Ohio, and 64 Harps stores throughout Arkansas, Oklahoma and Missouri. 

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it is customizing the shopping experience even more for its customers by providing them with  new digital local ads available on searslocalad.com and kmartlocalad.com.  

New York City -- Despite  concerns about the economy and rising household expenses, nearly three out of five (59%) of consumers will put aside economic worries and spend the same or more this holiday season, according to Deloitte’s 26th annual survey of holiday spending intentions and trends. While this is a slight decline from 2010, it represents an eight percentage point increase from 2009.

Fort Worth, Texas -- RadioShack Corp. reported Tuesday that profit for the quarter ended Sept. 30 plummeted to $300,000, compared with earnings of $46 million in the year-ago period. The retailer cited the transition from T-Mobile offerings to Verizon Wireless as a major reason for the performance decline, although that was offset somewhat by new mobile service and sales centers in Target stores. The company launched Verizon Wireless in more than 4,400 stores on Sept. 15, as well as ramped up its Target Mobile centers rollout in the same period.

New York City -- Macy’s has launched a new online destination, called mBLOG, for fashion, beauty, home and lifestyle news and trends at macys.com/mblog.

Each day of the week is dedicated to a specific topic, and embedded e-commerce enables readers to purchase featured merchandise directly from macys.com.

NEW YORK — Macy’s is positioning itself as a leader in fashion, beauty, home and lifestyle news and trends with launch of mBLOG at macys.com/mblog. According to the company, the website will include tips from Macy's staff as well as experts from such sites as Fashionista.com and FoodRepublic.com.