Country Living makes its way into Kmart and Sears
HOFFMAN ESTATES, Ill. and NEW YORK, N.Y. The Country Living collection will make its exclusive debut in more than 1,200 Kmart stores and 500 Sears stores across the country. The collection includes an assortment of over 700 home products, including bedding and bath, tabletop, furniture and home decor all priced from $3.99 to $349.
The collection features a mix of modern and traditional using a variety of textures and patterns. Rustic dinnerware, quilted bedding and Egyptian cotton looped towels are some of the featured items in the collection.
The Country Living collection will offer four distinct looks: Modern Countryside, Blue & White, Red & White and Faded Antique. Each will span traditional and modern country sensibilities.
Doug Wurl, VP/GMM, SHC home fashions, said "The addition of Country Living to our portfolio increases the options available to our Sears and Kmart customers in both look and style, and in a broader range of products that our customer has already told us she wants.”