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Jones Apparel division opens pop-up store


New York City Rachel Roy, a division of Jones Apparel Group, has opened a pop-up store to promote the launch of its new Rachel Rachel Roy diffusion line.

The 1,900-sq.-ft. store features products from the Rachel Rachel Roy collection, including sportswear, footwear, handbags and jewelry. The store design also includes vintage dress forms throughout the space and an area dedicated to graffiti panels designed by tag artist SenOne.

The store will be open to the public for a limited time in New York City's SoHo neighborhood beginning Sept. 9, through Sept. 16.

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