Marketing Tactics

BENTONVILLE, Ark. — Sam's Club announced that it is teaming up with The Salvation Army and Off the Field professional football players' wives association for the fifth annual Dream Drive for the Salvation Army. Twenty pre-selected families from the Salvation Army Adopt-A-Family program in 10 different cities will receive $1,000 worth of gifts, including food, clothes, personal items and toys from Sam's Club. As part of the Dream Drive campaign, Off the Field representatives will be shopping at their local Sam's Clubs on Dec. 8 to purchase items for these families.

As retailers assess what worked and what didn’t in terms of Black Friday promotions and Thanksgiving weekend sales, overall there are a few things that stand out.

Seattle -- The combined store count of the four national dollar store (or extreme value) chains — Dollar General, Dollar Tree, Family Dollar and 99 Cents Only — has now surpassed that of the three biggest national drugstore chains (Walgreens, CVS, and Rite Aid), according to a new report  by Colliers International, the third-largest commercial real estate services company in the world.

NEW YORK — Target's flat apparel and accessories for the month of November reflected a mixed sales environment across the department-store and specialty-apparel sectors as the economy continues to affect discretionary spending.

Reston, Va. -- Retail e-commerce spending for the first 32 days of the November – December 2011 holiday season totaled $18.7 billion, a 15% increase versus the corresponding days last year, according to comScore.

CHARLESTON, S.C. — Shoppers who were out in full force on Black Friday may not walk retail aisles again until just before Christmas — when retailers are expected to heavily discount merchandise — according to the latest America's Research Group/UBS "Christmas Forecast."

RESTON, Va. — Online retail spending has seen a big jump this holiday season to date, according to a new report from ComScore.

According to the research firm, retail e-commerce spending for the first 32 days of the November-December 2011 holiday season saw a 15% spike to $18.7 billion, compared with the corresponding days last year. The overall spending was driven by billion-dollar spending days, including Cyber Monday, Nov. 28 ($1.25 billion), followed by Nov. 29 ($1.12 billion) and Nov. 30 ($1.03 billion).

Hingham, Mass. -- It’s official: Talbots Inc. is seeking a new CEO as it works to turn around its struggling business. The retailer said Monday that president and CEO Trudy Sullivan plans to retire as soon as a successor is named.

The company said it has created a search committee of independent board members and hired executive search firm Spencer Stuart to assist in its search.