Family Dollar goes with APT for T-log analysis

Charlotte, N.C. Family Dollar will license Market Basket Analyzer, from Applied Predictive Technologies, Arlington, Va., to analyze transaction log data.

“The integration of APT Market Basket Analyzer with Family Dollar’s existing Test & Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers,” said Dorlisa Flur, executive VP and chief merchandising officer at Family Dollar, in a statement.