J.C. Penney launches apparel brand by Olsen twins

Dallas J.C. Penney Co. announced the launch of Olsenboye, an exclusive new juniors brand created by Dualstar Entertainment Group founders and designers Mary-Kate Olsen and Ashley Olsen. Items from the casual sportswear and accessories brand will be available for a limited time on jcp.com and in select J.C. Penney stores beginning Nov. 6, with a full launch set for spring 2010.

Inspired by teen trends from cities around the world, each travel-themed collection of Olsenboye will highlight different cities.