Marketing Tactics

MOORESVILLE, N.C. — During Lowe's annual conference Tuesday, SVP marketing and advertising Tom Lamb defined the company's target customer by first breaking down home improvement consumers into four distinct groups.

Lowe's target, he said, is on the two largest spending groups, together called "creators."

BENTONVILLE, Ark. — Sam's Club announced that Eddie Matney, Reinaldo Alfonso and Michael Vlasich have joined the company's Simply Delicious Chef Brigade, a team of all-star restaurant chefs who creatively use one ingredient in multiple dishes as inspiration for everyday cooking.

New York City -- J.C. Penney launched a strategic alliance with Martha Stewart Living Omnimedia to create a comprehensive retail experience featuring Martha Stewart products, know-how and advice.

PLANO, Texas and NEW YORK — JCPenney is looking to capture its share of the Martha Stewart brand that has become synonymous with Kmart, by launching a strategic alliance with Martha Stewart Living Omnimedia to create a unique and comprehensive retail experience featuring Martha Stewart products, know-how and advice.

"I know half the money I spend on advertising is wasted, but I can never find out which half."

 – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

“There is an online privacy war going on, and without help, consumers will lose.”

– Chris Calabrese, Legislative Counsel, American Civil Liberties Union

GOODLETTSVILLE, Tenn. — Dollar General announced that it is giving $100,000 to the U.S. Marine Corps Reserve Toys for Tots Foundation to support its efforts to provide toys to underprivileged children.

"Dollar General is proud to support Toys for Tots this holiday season," said Rick Dreiling, Dollar General's chairman and CEO. "Our stores are happy to be a part of Toys for Tots' mission of bringing joy and excitement to children who might not otherwise have a gift to open on Christmas."

Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

BENTONVILLE, Ark. — Sam's Club announced that it is teaming up with The Salvation Army and Off the Field professional football players' wives association for the fifth annual Dream Drive for the Salvation Army. Twenty pre-selected families from the Salvation Army Adopt-A-Family program in 10 different cities will receive $1,000 worth of gifts, including food, clothes, personal items and toys from Sam's Club. As part of the Dream Drive campaign, Off the Field representatives will be shopping at their local Sam's Clubs on Dec. 8 to purchase items for these families.