Marketing Tactics

NEW YORK — A new survey by Angus Reid Public Opinion revealed a number of similarities and differences between the holiday shopping habits of people in North America and the United Kingdom.

The survey found that 40% of Americans, 41% of Canadians and 49% of Britons said they plan to spend less during the 2011 holiday season than they did last year, though 16% of Americans and 21% of Canadians said they're now in better financial situations. By contrast, 39% of Americans and 28% of Canadians said they're in worse shape, compared with 55% of Britons.

Washington, D.C. -- The Consumer Intentions and Actions survey released Wednesday by the National Retail Federation and conducted by BIGresearch found that, as of the second week in December, the average person has completed 46.5% of their holiday shopping.

Last year at this time, the average shopper had completed 49.5% of their shopping.

Walmart is hoping to catch some of those last-minute shoppers by holding its "Big Christmas Event" on Saturday, Dec. 17. 

On Dec. 17, Walmart said it will offer its lowest prices of the season on toys, games, electronics, bikes and more. In addition, Walmart.com is giving customers an extra day to shop by extending its shipping deadlines. 

MENOMONEE FALLS, Wis. — Kohl's announced that it has expanded its partnership with Vera Wang Group to launch a new, exclusive line of junior's clothing that will be available in stores and online beginning August 2012.

The Princes Vera Wang collection will include premium apparel and jewelry at a great value, the company said. Additional categories may be added over time. 

Menomonee Falls, Wis. -- Kohl’s Corp. said Wednesday that it has expanded its partnership with Vera Wang Group to launch Princess Vera Wang, a junior collection that will be sold exclusively by Kohl’s beginning August 2012.

The line will be available both in-store and online.

Wal-Mart Stores' Mexican subsidiary, Walmex, is now part of the Mexican Stock Exchange's newly created Sustainable Index, the company reported. 

CAMP HILL, Pa. — Calling it a first for the drug store industry, Rite Aid will roll out an online coupon management tool for members of its Wellness+ loyalty card program, the retail pharmacy chain said Tuesday.

Bentonville, Ark. -- On Tuesday, the second day of its "12 Days of Giving" Facebook campaign, Walmart is awarding $125,000 to 17 nonprofits that are dedicated to building a brighter future for children across the country.

Over 12 consecutive days, the company will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.