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American Eagle to open Times Square


New York City American Eagle Outfitters will open a flagship store in Manhattan’s Times Square on Nov. 19.

The 25,000-sq.-ft. store features four levels of shopping, including dedicated floors for AE denim, as well as aerie, the company’s intimates and dormwear brand.

“We know that shopping in Times Square is a landmark event for millions of customers who come from around the globe to visit,” said Jim O’Donnell, CEO. “American Eagle Outfitters’ goal is to offer them a retail experience unlike anything they’ve experienced before -- even by Times Square standards.”

The American Eagle Outfitters Times Square flagship store will feature exclusive AE product not available anywhere else in the world, according to the retailer.

The all-new store design will feature an eclectic combination of materials, from wood to brushed metal to polished concrete, as well as oversized subway tiles and custom lighting throughout. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-ft. ceilings and a 13-ft. video wall add dramatic impact, said AE.

The store will also feature a special customer experience called “15 Seconds of Fame.” With a purchase, customers will be invited to pose in a mini photo studio. Moments after, the customer’s photo will be projected onto the 15,000 sq. ft. of LED screens (25 stories high) outside the store, for all of Times Square to see.

The LED screens will feature content 18 hours per day. American Eagle Outfitters has partnered with design firm The Barnycz Group, LED provider Barco, digital agency R/GA and ABC Regional Sports & Entertainment Sales to deliver the visual experience in Times Square.

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