Marketing Tactics

Jacksonville, Fla. -- Winn-Dixie Foundation on Thursday announced it is investing nearly $1.4 million in neighborhoods across the Southeast through partnerships with 116 nonprofit organizations, providing a broad range of services.

By providing grants to programs that feed the hungry, assist women and children in need, help the sick and address inequalities in education and health, the Winn-Dixie Foundation reaches out to neighbors in five states across the Southeast, the foundation noted.

Montreal -- A survey released Friday by e-commerce visitor feedback analytics firm iPerceptions found that, despite online retail sales being up, online retailers are missing out on revenue opportunities.

Third quarter 2011 Retail Ecommerce industry report showed that, while U.S. retail sales estimates show online retail spending rose 13% year-over-year to $36.3 billion for the quarter, task completion fell significantly for visitors at nearly every stage of the retail purchase cycle.

SAN JOSE, Calif. — eBay announced that it has partnered with Toys“R”Us, Dick’s Sporting Goods and Aeropostale for a new incentive for you to spend money online and in stores.

According to the companies, when customers spend $100 online using PayPal at Toys“R”Us or Babies“R”Us on eBay, ToysRUs.com, BabiesRUs.com, Dicks Sporting Goods or Aeropostale.com, they will earn $10 to shop in-store.

By Jeff Kim, [email protected]

WASHINGTON — The National Retail Federation is putting its faith in the holidays by upgrading its spending forecast for the season.

After initially anticipating sales growth of 2.8%, the NRF said it now expects holiday sales to rise 3.8% to $469.1 billion. The projection may be lower than the 5.2% increase the retail industry saw last year, but the group said a number of factors, such as strong year-over-year sales and the fact that not all consumers have completed their holiday shopping lists, could provide the industry with a great gift after all.

WAYNE, N.J. -- Toys"R"Us announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys"R"Us will hold a two-day sale from Tuesday, Dec. 20 to Wednesday, Dec. 21.

SAN FRANCISCO — JoS. A. Bank's mobile checkout on Black Friday saw an increase of over 3,000%, compared with its previous daily average.

The m.josbank.com site, powered by 5th Finger's RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers. "JoS. A. Bank considers mobile a critical part of its multichannel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience,” said Pete Zophy, divisional VP of Ecommerce.

WASHINGTON, D.C. -- The National Retail Federation said Thursday that it has upwardly revised its holiday forecast, now expecting holiday sales to rise 3.8% this year to a record $469.1 billion. 

NRF’s initial forecast, announced on October 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the 10-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year, said NRF.