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JCPenney, Salvation Army announces Angel Giving Tree Program


PLANO, Tex. JCPenney and The Salvation Army are joining forces this Christmas season to give to people in need through an online Angel Giving Tree program. From now until Dec. 14, for the first-time ever, customers can adopt and shop online for Angels at, providing children and seniors facing hardship in communities across the country with Christmas gifts.

Created in collaboration with JCPenney partners Razorfish, Akamai Technologies, Sapient and Tata, the online Angel Giving Tree program allows customers to adopt an Angel at and conveniently shop for them online at, in JCPenney stores or at any location they choose. In a few easy steps, customers can visit the site to request an Angel by location, age range and gender. An Angel who matches the criteria will be e-mailed to the customer along with a list of needed items. The confirmation e-mail will also include a link to view drop-off locations in the customer’s area and ship-to addresses for online orders.

In collaboration with FedEx Ground, Angel Giving Tree gifts purchased through can be shipped free of charge to any one of the 1,200 Salvation Army collection centers nationwide.

Additional information on JCPenney’s initiatives can be found at

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