Marketing Tactics

Austin, Texas — Whole Foods is rewarding customers that live a green lifestyle through a new app it created with Whole Planet Foundation and BlueAvocado.

Dallas -- Loyalty and marketing solutions provider Alliance Data Systems Corp. said Thursday that it has signed a multi-year agreement to create and manage a new private-label credit card program for online jewelry retailer Blue Nile.

By Matthew Talbot, [email protected]

Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

There was an increase in the number of circulars retailers released in the month of April, while page counts increased only slightly.

New York -- Chocolatier Lindt said Thursday it has opened its new flagship Lindt Chocolate boutique in the landmark Rolex building on Fifth Avenue in New York City.

The 1,245-sq.-ft. store features a comprehensive chocolate selection, as well as Lindt Chocolate Advisors to educate and guide customers through the full experience.

The new store represents Lindt's second Fifth Avenue location and heralds a period of growth and expansion for the company's direct to consumer business.

Lakeland, Fla. — Publix has achieved the eco milestone of saving more than 2 billion grocery bags since mid 2007. The company said it achieved this goal by training front service clerks and cashiers to increase the number of items per bag, implementing bag reduction goals for each store, holding communication campaigns to encourage the use of reusable bags and donating reusable bags to non-profits and partner organizations throughout the Southeast.

Ever wonder what the difference was between a consumer and a shopper, but were afraid to ask at the risk of a marketer spewing more jargon. Good news. Turns out consumers and shoppers are pretty much the same and have been all along.