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Survey: Boomer women buying clothes online

4/6/2010

New York City A report released Tuesday by MediaPost Communications found that more Boomer-aged women are buying apparel online.

In a survey conducted with 600 women age 50 and older, 13% buy clothes only online, while two out of three do at least some of their clothes shopping there.

Eighty-four percent of the respondents described retail salespeople as indifferent, inexperienced, invisible or outright rude. Only 16% find sales associates well-trained and helpful.

Forty-seven percent of respondents confirmed that they buy clothes "whenever I am in the mood," and only 11% said they shop only during major sales.

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