Macy's launches campaign to support national parks

NEW YORK Macy's announced that, in honor of Earth Day, it has launched a cause marketing campaign to generate much needed support for national parks, renewed sustainability efforts to reduce Macy's impact on the environment and is giving back to local communities through volunteer efforts.

On April 5, Macy's launched its Great Give Back campaign highlighting the work of the National Park Foundation, providing a matching grant to customer donations for a total fundraising goal of $1 million. The campaign runs through April 30 in all Macy's locations and on macys.com.

Macy's announced that from April 17 to 25 it will be an official partner of the National Park Foundation for National Park Week. Eight park locations have been selected for volunteer projects, assisting with vital programs including habitat restoration, trail maintenance, and land/river clean ups.

"Helping to protect the environment is an important priority for our customers and associates," said Terry Lundgren, Macy's chairman, president and CEO. "Macy's is proud to partner with the National Park Foundation for the third year in a row. This year, we've added the new element of volunteering time in the national parks, and we're delighted to invite community volunteers to join our Macy's Partners in Time participants in the parks."