Marketing Tactics

Atlanta -- Home Depot reported Tuesday that profit for the first quarter rose a healthy 27.5% to $1.04 billion, aided by warmer weather during the period.

Sales rose 6% to $17.81 billion from $16.8 billion, missing analysts’ forecasted $17.89 billion in revenue. The company boosted its 2012 outlook based on year-to-date performance. Same-store sales increased 5.8% in the quarter, with a strong 6.1% gain in the United States.
 

FRAMINGHAM, Mass. — The TJX Companies reported that net sales for the first quarter of fiscal 2013 increased 11% to $5.8 billion and consolidated comparable-store sales increased 8%. Net income for the first quarter was $419 million and diluted earnings per share were 55 cents.

Gurnee, Ill. -- Construction has begun on a 140,000-sq.-ft. full-line Macy’s that will anchor a new full-price wing at Gurnee Mills, in Gurnee, Ill.

With the addition of the department store, which is expected to open in late summer 2013, Gurnee Mills said it will be distinguished as the first hybrid shopping destination of its kind, combining full-price, outlet and value retail all under one roof.

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”

CINCINNATI — The International Association for Food Protection is honoring Kroger with the 2012 Black Pearl Award for advancing food safety and quality.

The  (IAFP) names one company annually for its efforts to advance food safety and quality through consumer programs, employee relations, educational activities, adherence to standards, and support of the goals and objectives of the IAFP.

This is not your father’s (or my father’s) RECon. True, the conference wasn’t called that back then, but it is clear to me that this influential annual event is evolving. I see three relatively new RECon trends/developments that I think are significant beyond the conference itself; indicating bigger-picture changes within the broader retail real estate industry:

Stronger international presence

Washington, D.C. -- A Tuesday report by the Commerce Department showed that U.S. retail sales during the month of April edged up 0.1%, following a 0.7% gain in March and marking the smallest rise of the year so far. The gain was in line with projections.

Excluding auto sales, retail sales climbed 0.1% in April.

The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy-man narrator explains, “All the tools are available at Walmart to get you going."