Bruegger’s Bagels set to unveil new prototype, will remodel hundreds of locations

Burlington, Vt. Bruegger's Bagels, the 295-unit chain, is set to debut its next-generation store prototype. The updated look will be unveiled in several markets, including Cincinnati; Milwaukee; Minneapolis; and Pittsburgh, by April 30, with plans to complete 50 remodels in 2010.

During the next three years, Bruegger's will renovate hundreds of locations at a total cost of more than $10 million.

The new design was developed by WD Partners, Columbus, Ohio. It features a brick and stone hearth in the bagel display area and customers can watch bagels being kettle-boiled and baked in the traditional style. The ordering station will take a cue from European bakeries.

Interiors will provide guests with a warmer, more inviting experience featuring cozy seating and a new community table

"This design represents the future of our bakeries," said Jim Greco, CEO of Bruegger's.