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Marketing Tactics

  • Davaco expands operations into Canada

    Dallas -- Davaco announced that the company has set up an operational division in Canada that can support global consumer brands with multi-unit programs in every province throughout Canada.

    Davaco established its office near Toronto in 2011 to service immediate client needs, and is now available to provide services for additional clients in the growing Canadian marketplace.

  • Target car falls short in Sprint Showdown

    Juan Pablo Montoya and the Target team fell short of claiming a spot in the Sprint All-Star race at the Sprint Showdown on Saturday night. The No. 42 Target Chevrolet was in contention for a top transferring spot until a mishap in the final segment relegated it to a fifth-place finish.
     

  • Target to offer guest more rewards via new Shopkick partnership

    MINNEAPOLIS — Target has joined the Shopkick program, making it the largest retailer to reward its guests for using the app via their smart phones. Target guests nationwide can earn points for shopping at Target that can be redeemed for a variety of rewards.
     

  • Albertsons leverages QR codes to help consumers perfect steak grilling

    Boise, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


  • Albertsons LLC leverages QR codes to help consumers perfect steak grilling

    BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


  • Former Martha Stewart Living editor takes lead creative role at Williams-Sonoma

    San Francisco — Williams-Sonoma has appointed former editor-in-chief of Martha Stewart Living Omnimedia’s Everyday Food Anna Last as the chain's SVP and executive creative director. Last will oversee all facets of the brand’s expression in the Williams-Sonoma catalog, on Williams-sonoma.com and in the brand’s store environments.

  • Survey ranks customers' favorite grocery shopping destinations

    Boulder, Colo. — Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

  • Food Lion raises more than $500K for Hunger Has a Cure campaign

    SALISBURY, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

    The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

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