Marketing Tactics

BENTONVILLE, Ark. — Sam's Club has invited pitmaster and cookbook author Troy Black to show families how to create the perfect Memorial Day meal. Black will star in a series of grilling demonstration videos that can be viewed on the SamsClub.com/meals "Tips & Videos" tab. The site also features photos and printable recipes on the "Easy Recipes" tab.

CAMDEN, N.J. — Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.

Bloomfield Hills, Mich. -- Taubman Centers said Thursday that it will begin construction this summer on its 640,000-sq.-ft. Mall of San Juan, in San Juan, Puerto Rico.

Formerly known as Plaza Internacional, The Mall of San Juan will be a state-of-the-art, two-level, enclosed mall anchored by a 138,000-sq.-ft. Nordstrom and a 100,000-sq.-ft. Saks Fifth Avenue. It will be the first upscale mall on the island and the first and only location in Puerto Rico for both Nordstrom and Saks. 

WAYNE , N.J. — Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

Customers can simply scan the QR code of the product they are interested in with their smartphone to view video footage or images of the item fully set up. Many of the products have corresponding videos that showcase kids playing with these fun summer toys.

Burlington, Mass. -- E-commerce solution-provider Demandware said Wednesday that lifestyle brand Life is good has selected Demandware Commerce as the central platform to support its digital growth strategy.

Lewisville, Texas -- Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.

The survey found that consumer preference for rebates versus instant discounts is growing. And while economic recovery may be on its way by the numbers, consumer sentiments around spending are still timid.

IndyCar driver Dario Franchitti will honor sponsor Target's 50th anniversary by using the using the number 50 on the car he will use at the Indianapolis 500. The car will feature a paint scheme that uses the Target bullseye in place of the zero. Franchitti regularly uses the No. 10 car. Read more.

 

The steady erosion of newspaper circulations naturally has led many to predict that the printed ad circular is not much long for this world and will quickly disappear as consumers demand more digitized ads and coupons. Last year, the Associated Press, along with 32 other publishers and 30 retailers, launched iCircular to help stave off declining ad revenue.