Survey: Mother’s Day spending expecting a 4.2% boost

Los Angeles Research firm IBISWorld said Tuesday that it is expecting a strong Mother’s Day 2010, with a 4.2% sales increase to $14.88 billion.

“Clothing and electronics are set to see the greatest growth for year-on-year sales this Mother’s Day,” said Toon van Beeck, senior analyst with IBISWorld. “A growing number of consumers are willing to pay premium prices for products again, meaning that deep discounting is no longer the only technique driving retail traffic.”

Van Beeck recommended that retailers stock appropriate merchandise, and combine it with appealing prices and/or special offerings and incentives, to capitalize on the predicted increase in Mother’s Day foot traffic.