Entertainment Studios Networks names distribution head

LOS ANGELES Entertainment Studios Networks announced the appointment of Janice Arouh as president domestic distribution and marketing. Arouh will join Entertainment Studios on May 10. Arouh is currently EVP affiliate sales and marketing for Hallmark Channel and Hallmark Movie Channel.

In her new capacity, Arouh will oversee all facets of domestic distribution and marketing for all of Entertainment Studios' six 24-hour HD television networks: PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, and MYDESTINATION.TV Arouh's duties will include sales strategy, national accounts, contractual negotiations, affiliate relations, sales operations and various business development initiatives including spearheading the company's expansion into 3D networks.

Prior to joining Hallmark Channel in 2004, Arouh was SVP affiliate marketing at Fox Cable Networks which includes Fox Sports Net, FX, Fox Movie Channel, Fox Soccer Channel, SPEED and National Geographic Channel.