Marketing Tactics

Atlanta -- M-commerce provider CorFire said Thursday that it is providing virtual mobile payment capabilities to Dunkin' Donuts.

The technology supports Dunkin' Donuts' recently launched mobile app, which eliminates the need for physical cards and enables consumers to gift via SMS, email and social networks.
 
The Dunkin' App is technology agnostic and the solution, which works on most smartphones, delivers Dunkin' Donuts franchisees with payment and gifting solutions that drive customer loyalty while providing cost savings.

The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.

Dallas -- Loyalty solution-provider Alliance Data Systems Corp. said Thursday that its Canadian coalition loyalty business has signed a new agreement with Michaels of Canada, a subsidiary of Irving, Texas-based Michaels Stores, to issue Air Miles reward miles across multiple Canadian provinces.

Cincinnati -- The Kroger Co. has saved more than 2.34 billion kilowatt hours of electricity, which equals 1.47 million metric tons of greenhouse gas emissions, in 2011, according to the chain’s sixth annual Sustainability Report.

New York -- A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage shoppers.

Walmart this week modified a layaway program that had yet to begin after Toys "R" Us said it wouldn’t charge a service fee and lifted minimum purchase requirements for its program.

The layaway saga began in late August when Walmart said the start date of its layaway program would begin on September 16, a month earlier than the prior year. Curiously, Walmart also said at that time the fee to open a layaway account would increase to $15 from $5 the prior year.

Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year.