Marketing Tactics

DALLAS — Habitat for Humanity and Lowe’s are joining together to celebrate National Hispanic Heritage Month with two large construction projects that will bring together Lowe’s Heroes, community organizations, schools and local VIPS to celebrate Hispanic heritage while building strong foundations for the future in partnership with Dallas and Houston families. The project includes building two new homes and completing critical repairs on three existing homes in partnership with low-income families.

FORT WORTH, Texas — Cetaphil, a brand of cleansers and moisturizers, announced that it is partnering with Camp Wonder, an initiative of the Children's Skin Disease Foundation. Cetaphil will sponsor the organization by donating a portion of the proceeds of a special edition moisturizing cream, available exclusively at Walgreens. The brand is also granting $100,000 to fund camp activities and more. The official partnership kicked off in June, to coincide with the annual Camp Wonder.

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.

Oak Brook, Ill.-based Schuler Cabinetry, a division of Elkay, said it has expanded its presence in Lowe’s stores in this its 10th year with the retailer.

Earlier this year, Lowe’s completed an expansion of the brand into virtually all U.S. stores, with 900 additional stores being outfitted with Schuler selection centers and/or cabinet display vignettes.

MINNEAPOLIS — Target has donated $150,000 in cash and products to assist with Hurricane Isaac relief efforts. A $120,000 cash donation was given to the American Red Cross in support of response efforts. An additional $20,000 in product donations and $10,000 in Target gift cards will be given to other nonprofit organizations in affected areas for essentials such as water and food.

Austin, Texas -- Whole Foods Market said Friday that it has launched two new eco-friendly gift cards, with plans to replace the  recycled plastic cards that will be phased out over time.

The new cards – one made of paper and the other of responsibly harvested wood— are certified by the Forest Stewardship Council and have a lower carbon footprint, are reusable, recyclable, compostable and require less energy to be produced.

New York -- The Thomson Reuters/University of Michigan consumer sentiment index climbed to a better-than-expected 74.3, compared to 72.3 in July and representing a three-month high.

Aggressive retail discounting and record-low interest rates boosted the results, but unemployment remains a big concern. 

“Confidence is lackluster,” Jim O’Sullivan, chief U.S. economist for High Frequency Economics Ltd., told Bloomberg. “It typifies the economy right now. It’s not strong, but not collapsing either.”