Fitting room goes high-tech at Macy's

NEW YORK Macy's has partnered with marketing comany LBi to crate a state-of-the-art experience that bridges the customer's experience in-store with their connected world, allowing them to shop the future through a full digital commerce experience, LBi reported.

Located at Macy's flagship store in Herald Square, the Macy's Magic Fitting Room features a large-scale mirror with multi-touch technology that interacts with a multi-touch tablet and lets customers browse, shop and "try-on" the latest must-have items virtually. Customers can search across the stores collection of clothing and then send the whole experience to their Facebook page, cell phone or email and then shop the looks at the store itself.

"We couldn't be happier with the Magic Fitting Room," said Joe Feczko, SVP innovation for Macy's marketing. "Reaching out to and engaging with the digital savvy, young consumer is something all retailers are striving to do. The Magic Fitting Room marries together our goals as a marketer and consumer's expectations perfectly."

The Fitting Room will remain at the flagship store until November.