Maidenform grants exclusive licensing deal to Coconut Grove

ISELIN, N.J. Maidenform Brands announced that it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform, Self Expressions, Sweet Nothings, Inspirations, Luleh and Bodymates marks. Bra accessories include bra straps, bra enhancers, adhesive bras and bra extenders.

"We are very pleased to enter into this partnership with Coconut Grove," said Maurice Reznik, CEO of Maidenform Brands Inc. "Coconut Grove is an ideal partner and has a successful track record in the marketplace"