Helzberg Diamonds names Rosetta interactive agency of record

Princeton, N.J. Digital and direct interactive agency Rosetta announced Wednesday that it has been selected by Helzberg Diamonds as its interactive agency of record.

Rosetta has been providing interactive marketing services to Helzberg since 2007.

As Helzberg’s interactive AOR, Rosetta will provide a broad range of services, including digital marketing strategy, user experience / conversion enhancement, paid search engine marketing, search engine optimization, display advertising, social media and advanced analytics.