Marketing Tactics

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."

Arlington, Va. -- The Retail Industry Leaders Association (RILA) said Friday it is applauding the impending implementation of sales tax fairness in California, which stands to even the playing field between bricks-and-mortar retailers and online competitors.

With shoppers making fewer trips and impulse purchases, the need to influence them earlier and more frequently in the purchase decision-making cycle is critical for sales success. To accomplish this, consumer packaged goods (CPG) retailers and manufacturers are increasingly using cooperative advertising and promotion programs that target shoppers at home when they are most likely to be planning shopping trips and creating lists. As retailers, understanding what your competition is planning for in-home is just as essential to staying competitive as what’s happening in-store.

All Walmart and Sam’s Club merchants can expect to have a portion of their compensation tied to the achievement of live better sustainability goals in 2013 as part of what president and CEO Mike Duke called an unwavering commitment to sustainability.

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."

Bentonville, Ark. -- Walmart on Friday announced its Top 20 Toy List for the upcoming holidays and said the items are available now at Walmart stores in time for the retailer's layaway program, which launches this Sunday. In a social media tie-in, customers who “like” their local Walmart store's Facebook page can begin using the service immediately.

As new product launches go, Rubbermaid’s Clean & Dry plunger was overshadowed this week by the unveiling of the iPhone 5, depite the innovation it brings to the bathroom cleaning category.

In addition to the Clean & Dry plunger whose key attributes are evident in the name, Rubbermaid also launched the Rubbermaid Bathroom Scrubbers line of cleaning tools. Both products are designed to make bathroom cleaning easier, quicker and more hygienic.

Well paid teachers who receive generous benefits are on strike in Chicago and reminding Walmart why organized labor is a bigger threat to its business than any competitor.