Gap adds expands online presence in Europe

SAN FRANCISCO-- Gap said that it has expanded its Gap and Banana Republic online presence to eight additional European countries through its dedicated European e-commerce sites.

Gap debuted the dedicated sites in the United Kingdom in August 2010 and then expanded to include nine additional European countries in October 2010. The newest announcement brings the total reach of it European e-commerce business to 18 countries.

“We’re excited to accelerate Gap’s global online expansion and extend our exceptional online experience to more European customers,” said Stephen Sunnucks, president, Gap Inc. Europe and Strategic Alliances. “Launching in eight additional European countries underscores the loyalty and enthusiasm customers in Europe have shown for our online brands since the sites launched last August.”

Gap said it is focused on executing its global growth strategy. It opened its first Gap and Banana Republic flagship stores in Italy in 2010, and its first company-owned Gap stores and online retail site in China.