Marketing Tactics

BENTONVILLE, Ark. — As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.

The winning nonprofits were selected from more than 21,677 nominations submitted in November by Facebook users who felt compelled to enter and describe the community impact made by their favorite nonprofit organizations.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

Starbucks blends tradition with innovation, transforming the vault of the historic Amsterdamsche Bank, a landmark building in Rembrandt Square, into its largest store in Europe. The chain’s first “concept” store in Europe, it spans 4,500 sq. ft. and was conceived as a theatre space with a 57-foot coffee bar as its stage, with multi-level areas that provide stages for local bands, poetry readings and other cultural activities. The store will function as a test space for rare and exclusive coffees, diverse coffee brewing methods, and new food concepts.

More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.

WASHINGTON — Goodwill returns to the Pepco Edison Place Gallery with its Goodwill of Greater Washington pop-up retail shop. Pepco donated space so the stores can temporarily open its doors for the holiday with the theme Peace & Goodwill.

Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

New York -- Chain Store Age will hold a webinar on Thursday, Dec. 13, 2 p.m. ET (11 a.m. PT) that will examine email marketing trends for Black Friday 2012 and how marketers used email to promote store shopping and events during the holiday weekend.

The webinar, sponsored by Bronto, will also cover such topics as promotional trends and the influence of mobile and social. Find out what you will need to do early in next year’s holiday season to ensure success.

LA CANADA, Calif. — Santa Claus is coming to Sport Chalet, a sporting goods retailer, to take photos with everyone, young and old, under water.

No experience is necessary for fans to pose with Santa, who will be at the store from noon to 6 p.m. Saturday, December 15. Sport Chalet dive experts will be on hand to assist Santa fans, who must be at least 10 years old to dive. Younger children need not despair, however, as they will be able to snorkel alongside St. Nick for their photo.