Marketing Tactics

After year of record online sales it’s not surprising that returns are also forecast to hit new highs, especially this week.

London -- A report released Thursday by the International Council of Shopping Centers and Path Intelligence showed that U.K. consumers stepped up their pace of holiday shopping over the week ended Dec. 23.

The Path Index—which melds shopping-center footfall and the time spent per visitor into a shopper-hours index—rose by 7.9% from the prior week to its highest reading of 2012 at 151.3 (January 8, 2012 = 100) for the period ending Sunday, Dec. 23.

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.

FRAMINGHAM, Mass. — It’s not the latest iPhone or the newest Tablet, but Staples is touting a breakthrough in binder design for the New Year.

The Staples Better Binder boasts removable FileRings which the company contends make it the first such product to offer a feature that allows users to detach the rings from the shell for easy filing.

Atlanta -- CBL & Associates Properties and Horizon Group Properties announced that their jointly owned Outlet Shoppes at Atlanta will open one month earlier than previously announced – or on July 18, 2013.

Located in the North Atlanta suburb of Woodstock, Ga., the 370,000-sq.-ft. initial phase of the center will feature such designer outlet names as Nike, Saks Fifth Avenue OFF 5TH, Bose, Brooks Brothers, Columbia Sportswear, Cole Haan, White House|Black Market, Guess, Fossil, Michael Kors, Under Armour, and Talbots.  

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

Washington, D.C. -- The National Retail Federation on Wednesday was quick to shine a more positive light on holiday sales 2012, suggesting that reports of the worst holiday results since 2008 are not correct.

Matthew Shay, president of the NRF, said he's still predicting a 4.1% increase. "We're still pretty optimistic it's going to be a solid year," Shay said Wednesday on CNBC’s "Squawk on the Street." "We're still going to have year-over-year growth" of 4.1%. But that is down from 5.6% growth last year.

Amazon.com, LLBean.com and QVC.com were the top three retailers on ForeSee’s Annual Holiday E-Retail Satisfaction survey.