Marketing Tactics

More than 2,800 Walmart locations now feature Jackson Hewitt brand tax preparation services and the opportunity to drive big ticket sales once shoppers get their hands on refund checks.

In the first installment of its new Case Study series, CSA Online offered an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. Using a 900-degree, stone-hearth oven, pizzas are ready in about three minutes, all at a cost of less than $8 per pie.

Tervis, the company best known for its virtually unbreakable, insulated tumblers, has launched a new store design that reflects its updated image. The brand, whose products can be personalized to any interest or occasion, underwent a major rebranding in 2011 and is now translating the image to brick-and-mortar stores.  

In what turned out to be one of the stranger holiday seasons in recent memory retailers fought through a range of unconventional headwinds to deliver an uneven performance.

Seattle -- The weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers, with Super Saturday ranking among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, according to Placed.

CINCINNATI — Bounty touted the absorbency and strength of each small sheet of Select-A-Size paper towels at the 2013 Rose Bowl Game’s VIP Tailgate.

Seattle -- Nordstrom announced plans to open a Nordstrom Rack in South Portland, Maine.

The approximately 30,000-sq.-ft. store is scheduled to open this spring at Maine Crossing Shopping Center and will be the retailer's first location in the state. It will occupy the former Old Navy space. 

After year of record online sales it’s not surprising that returns are also forecast to hit new highs, especially this week.