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Wrigley chews on a custom-packaging idea


CHICAGO -- Wrigley's announced that is offering fans of its Extra sugar-free gum product the chance to create and purchase personalized packs featuring their photos and designs via the company's first-ever custom-packaging offer, MyExtra. Consumers can visit and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations.

"Not only is MyExtra an exciting innovation as Wrigley's first ever custom-packaging offer, but it also allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes," said Julie Goldman, managing director Wrigley global upstream innovation.

Customers can build their own custom Slim Pack, by There they can choose a theme and template and personalize the pack by adding a message and photo of their choice. During the ordering process, people can also choose to share their finished designs with other users in the gallery.

The custom Slim Packs contain 15 sticks of Extra sugar-free gum and cost $4.99 each (prices decrease with bulk orders). The packs are available in three flavors: Extra Peppermint, Spearmint and Sweet Watermelon. It takes between 14 and 21 days to print and ship depending on the shipping method chosen and all major credit cards are accepted.

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