Marketing Tactics

Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

WESTLAKE VILLAGE, Calif. — Dole Food Company has started the New Year with a new look for its website.

Dole describes the redesigned website as easy for consumers to use on all tablets and mobile devices. Dole teamed up with Santa Monica-based digital agency Blitz for one year to work on the redesign.

ISELIN, N.J. — The American Diabetes Association has made Domino Foods, maker of Domino Light and C&H Light All Natural Sugar and Stevia blends, its national strategic partner.

Wayne, N.J. -- The Toys “R” Us Children’s Fund announced it has made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey’s Governor Chris Christie and First Lady Mary Pat Christie to aid, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families.
 

BOCA RATON, Fla. – Office Depot has launched the See Jane Work spring collection, featuring stylish organization products and desk accessories, available exclusively at its physical stores and website.

Entrepreneur Holly Bohn-Weiss created the collection, which caters to female customers, because she felt the selection of desk accessories that resonated with her style and personality were limited.

By Mike Romano, [email protected]

Denver -- The Zall Co. said Wednesday that Marco’s Pizza will open a new restaurant in Denver, marking the ninth Colorado location for the chain.

The latest unit will join Which Wich, Noodles & Co. and T-Mobile at a retail project located between Gaylord and York Street on E. Colfax.