Marketing Tactics

BENTONVILLE, Ark. — The philanthropic arm of Sam's Club has committed funds to organizations that promote healthy living.

The Sam's Club Giving Program said it will award more than $2.8 million to prevention and awareness programs — which include YMCA of the USA, Sesame Workshop, Alliance for a Healthier Generation and the OASIS Institute — that emphasize positive lifestyle changes and help reduce such conditions as obesity, diabetes, heart disease and more.

SAN FRANCISCO and CINCINNATI — A Procter & Gamble potato chip brand will merge with a snack company in a $2.35 billion deal.

The art and science of researching how shoppers decide is at a crossroad.  The  shopper insights discipline originally developed when retailers began saying to CPG manufacturers that they have a thorough understanding of behavioral data and its findings, but lack a genuine grasp of how their customers and non-customers think and the “why” that drives that behavior.

CHICAGO ─ Faced with rising food costs, U.S. consumers are turning to the cost savings tactics they’ve mastered over the past few years, according to The NPD Group.

NEW YORK — TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings for home products. The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items. 

Chicago -- A report released Tuesday by The NPD Group said that U.S. consumers have emerged from the recession with a honed ability to stretch their dollars and, now faced with rising food costs, they are turning to the cost-savings tactics they’ve mastered over the past few years.

Cleveland -- Forest City Commercial Management, in partnership with PlaceWise Media, announced Tuesday the launch of the Shoptopia Network.

With its outdoor underpinnings and Swiss accents, Wenger, in Boulder, Col., is the perfect showcase for the legendary 116-year-old company, which is best known as the maker of the “genuine” Swiss Army Knife. The 3,000-sq.-ft. store, which took top honors in the Association for Retail Environments’ 2011 design awards, is the firm’s first freestanding store in the United States.

Beachwood, Ohio -- Developers Diversified Realty Corp. said that it earned one MAXI Gold and four MAXI Silver awards for shopping center marketing and management programs at the International Council of Shopping Centers' Fusion Conference in Hollywood, Calif.

In the Sales Promotions and Events category, a MAXI Gold was awarded to the 25 on the 25th event at Deer Park Town Center in Chicago. The center developed a wine-tasting promotion to showcase a local merchant and encourage shoppers to explore the center.

MONTVALE, N.J. — Grocer A&P has kicked off a new initiative to expand its Kosher product offerings in time for the Passover holiday season.

From now through April 28, Passover shoppers at select A&P, Pathmark, Waldbaum's and Food Emporium stores serving Jewish communities throughout the tri-state area will find new and improved Kosher grocery selections, the retailer stated. Enhanced offerings include Kosher prepared foods and deli meats.