Marketing Tactics

By Ken Nische, [email protected]

There are many trends — practical, psychographic and attitudinal — that are incubating during the retail “reboot” that’s taking place in the U.S. economy. This reboot is affecting all types and sizes of retail, brick-and-mortar and online. The key is putting these trends to work for you.

Minneapolis -- Best Buy Co. on Friday reported revenue of $12.8 billion for the nine weeks ended January 5, 2013, compared with $12.9 billion for the nine weeks ended December 31, 2011. Online revenue rose 10%.

Same-store sales were down 1.4%.  Domestic same-store sales were flat, but fell 6.4% internationally.

CITY OF INDUSTRY, Calif. — Intel, Samsung and Microsoft were among the six recipients recognized with a 2013 Eggie Award for Partners of the Year.

Presented by Newegg, a leading consumer electronics e-retailer, the Eggies are awarded to vendor partners and customers who have made outstanding contributions and supported Newegg’s growth efforts.

North Plainfield, N.J. -- A Thursday report by Levin Management Corp. found that leasing activity in New Jersey, New York and Pennsylvania improved in 2012.

NEW YORK and ALISO VIEJO, Calif. — Leading global e-commerce marketplace Rakuten Inc. has rebranded Buy.com, which it acquired May 2010, to Rakuten.com Shopping.

Between now and January 30, merchants and consumers will still be able to go to Buy.com to access Rakuten’s U.S. subsidiary. Starting January 31, however, the site url will change to Rakuten.com. Anyone going to Buy.com will be redirected to the new url.

CHICAGO — "[The year] 2012 was definitely an important year for Walgreens," Greg Wasson, Walgreens president and CEO, told shareholders here, at the Navy Pier, Wednesday afternoon, at the chain's annual shareholder meeting. "We did make some tough choices to protect and solidify … our position for the long term," he said. "[But] our vision is crystal clear to become the first choice for health and daily living in America."

Atlanta -- Consumer spending reached a three-year low during the month of December, according to a report released Thursday by First Data Corp.

First Data’s SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

Rockbridge Growth Equity has acquired Triad Retail Media, a 300 person digital retail media agency founded by former Procter & Gamble executive Greg Murtagh.

The acquisition is expected to be transparent to Triad’s retail clients such as Walmart, Sam’s Club, eBay, Toys "R" Us and CVS, but is expected to bring to Triad new capabilities as it benefits from Rockbridge’s ownership interest in other companies.