Marketing Tactics

MONTVALE, N.J. — Grocer A&P is launching a discount program that offers seniors savings on groceries purchased at A&P, Pathmark, Waldbaum's, Food Emporium and Superfresh banner stores.

On April 4, the company is launching its "Senior Appreciation Days" program, starting with "Senior Appreciation Mondays," a new special discount program for seniors in all Pathmark banner stores.

In a move to generate online traffic and pre-orders for the upcoming release of Justin Bieber’s Never Say Never documentary, Walmart.com this week offered autographed copies of the DVD/Blu-Ray combo pack for $24.96. Bieber personally autographed 1,800 copies of the combo-pack, which chronicles his rise to become a pop phenomenon. The strategy appeared to work as by mid-day Thursday the autographed copies were no where to be found on Walmart.com, although there was plenty of other Bieber paraphernalia.

SECAUCUS, N.J. -- Panasonic announced that it is giving consumers the chance to experience its 2011 line-up of home entertainment products during its six-week, 15-market "Panasonic Experience Amazing Tour."

The tour starts April 4 in New York and will make stops in Chicago, Los Angeles, Atlanta, Boston, Dallas, Detroit, Houston, Miami, Minneapolis, Philadelphia, Phoenix, San Francisco, Seattle and Washington, DC over the next five weeks, through May 15.  

No one disputes the philosophy that every day low prices enabled Walmart to achieve dramatic growth, but pricing studies continue to reveal a marketplace where price separation relative to competitors has become difficult to achieve.

With 329 stores in China producing $7.5 billion in sales annually, Walmart has experienced dramatic growth since it entered the market in 1996 with two stores. Last year, the company pursued its most aggressive expansion to date with the opening of 49 stores, and at a meeting for financial analysts earlier this week in Shenzhen, China, senior executives detailed plans to get a lot bigger.

MIAMI BEACH — While less consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

In SymphonyIRI's inaugural MarketPulse survey, the group found that 2-out-of-3 shoppers today are making shopping lists prior to visiting the store, while 56% are reading store fliers either before or at the store — statistics that are in line with trends noted in 2010.

When Walmart executives speak about prices, inflation or the nation’s economic condition their comments create quite a stir, and that’s what we saw again this week when Bill Simon spoke to USA Today.

New York City -- Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands. The U.S. brands are valued in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

WASHINGTON -- The National Retail Federation announced that it welcomed Federal Reserve Chairman Ben Bernanke's commitment to complete final swipe fee reform regulations in time for retailers to begin offering customers discounts and other benefits this summer as scheduled.

HANGZHOU, China -- Gap Inc. is expanding its presence in China. The company announced that it has opened an online Gap store (gap.tmall.com) on Taobao Mall, the business-to-consumer platform within Taobao, China’s largest retail website. Gap's Taobao Mall store will offer a wide selection of stylish products from Gap, GapKids and baby gap, the company reported.