Marketing Tactics

CHICAGO — "[The year] 2012 was definitely an important year for Walgreens," Greg Wasson, Walgreens president and CEO, told shareholders here, at the Navy Pier, Wednesday afternoon, at the chain's annual shareholder meeting. "We did make some tough choices to protect and solidify … our position for the long term," he said. "[But] our vision is crystal clear to become the first choice for health and daily living in America."

Atlanta -- Consumer spending reached a three-year low during the month of December, according to a report released Thursday by First Data Corp.

First Data’s SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

Las Vegas -- Walmart and Straight Talk Wireless, America's largest no-contract cell phone provider, announced that starting on Jan. 11, customers in more than 2,000 Walmart stores and online at Walmart.com will have access to the iPhone 5 and iPhone 4 on Straight Talk's $45 no contract unlimited talk, text and data plan. In addition, Walmart will be offering customers who purchase the phone in the store, a no interest fixed-monthly payments special financing offer for only $25 a month with a Walmart credit card.

NEW YORK — Totsy, a leading private sale site aimed at parents, has grown its membership to five million and will expand its daily deal offerings with its acquisition of Mamasource, a leading daily deal site for moms.

Headquartered in New York, Totsy is a privately held company that connects its members with essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Mamasource is one of the largest mom focused community and commerce sites on the Internet, founded in 2005 and

HOFFMAN ESTATES, Ill. — Select Kmart locations will carry apparel and accessories collections developed by pop superstars Adam Levine and Nicki Minaj in an effort to boost sales. Both collections will also be available via the ShopYourWay.com social shopping platform.

Los Gatos, Calif. -- BrightSign that LifeProof has deployed the company’s players in point-of-purchase displays in Best Buy retail stores. LifeProof, a manufacturer of rugged cases for iPhone and iPad, is using 1,600 inline displays in Best Buy’s 800 U.S.-based stores to engage customers and generate sales in the increasingly competitive iOS accessories market.

GLENVIEW, Ill. —  Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.