Marketing Tactics

PARIS  -- L'Oreal Paris announced that it has named Madame Ines de la Fressange as its latest ambassador.

"Ines de la Fressange, our new L'Oreal Paris spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing. An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible 'je ne sais quoi' to the brand," says Cyril Chapuy, global brand president L'Oreal Paris.

AUSTIN, Texas and WASHINGTON -- Whole Foods Market announced that it is teaming up with AFI-Discovery Channel Silverdocs Festival, the nation's leading documentary festival, to award $50,000 in grant money to filmmakers working in the green film genre.

San Francisco -- Gap said Wednesday it has opened an online store on China’s largest retail website.

Gap's Taobao Mall store, gap.tmall.com, will offer items from Gap, GapKids and baby gap.

Bermuda -- Signet Jewelers Ltd., whose brands include Kay Jewelers and Jared The Galleria of Jewelry, reported Wednesday that net income for the quarter ended Jan. 29 decreased 9% to $105.4 million, from $115.5 million a year earlier.

Revenue for the period rose 6% to $1.27 billion from $1.2 billion, meeting Wall Street expectations. Same-store sales increased 8.1%.

Chicago – Bar-and-restaurant concept Bar Louie said Tuesday it is undertaking a major national expansion initiative of more than 100 new locations in 20 markets nationwide and has appointed Jones Lang LaSalle as its exclusive real estate advisor.

Jones Lang LaSalle will work in tandem with Bar Louie’s real estate team and select brokers in various markets to leverage both tenant-favorable conditions, as well as the availability of vacant full-amenity restaurant space located within high-density urban and suburban markets.

Bethesda, Md. -- Retail real estate alliance X Team International said it has named a new partner, Bethesda, Md.-based Streetsense.

Beyond traditional landlord and tenant representation, Streetsense offers architecture, interior design, branding, marketing and merchandising strategies to entrepreneurs, retailers, developers and public sector entities. 

San Francisco -- Madison Marquette has announced the return of its retail business incubator program it calls Retail Star.

As part of the program, Madison Marquette is on the hunt for the third consecutive year to find entrepreneurs with new viable retail concepts.

The competition returns to Bayfair Center, in San Leandro, Calif., and kicks-off for the first time this year at Bay Street, in Emeryville, Calif., according to Madison Marquette.

KATY, Texas – Sue Miller Payton has been named director of marketing at Igloo Product Corp. In her new position, Payton will be responsible for all aspects of product marketing, promotion, advertising and public relations, cyber-marketing including all social media, special events and exhibits. She is based at the company’s corporate headquarters and primary manufacturing location in Katy, Texas.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

Las Vegas -- Boulder, Colo.-based Wenger took top honors as Store of the Year in the Association for Retail Environments’ (A.R.E.) annual retail design competition. It’s the first U.S. retail outpost for the company, which is best known as the maker of the Swiss Army Knife.