Marketing Tactics

Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

CANTON, Mass. — Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

Reebok’s titular sponsorship begins with the first race of the season at Vail Lake Resort in Temecula, Calif., on January 26 and 27.

New York -- Target has debuted six brands that will be available exclusively online.

PHILADELPHIA — Five Below has proposed a secondary offering of 7,000,000 shares of its common stock, amid reports that sales are not as bad as originally feared.

Naperville, Ill. — OfficeMax is joining forces with Go Daddy, a leading web-hosting and domain name provider.

OfficeMax's exclusive bundles of Go Daddy website services will allow businesses to register their domain names, create professional websites and maximize their business visibility on Internet search engines. There are no monthly service fees. One-year service bundles range from simple domain and website authentication to hosting an online store.

NEW YORK — Lord & Taylor is teaming up with Lifetime's Project Runway for the show’s eleventh season, making it the show’s exclusive retail sponsor.

RACINE, Wis. — SC Johnson is marking its 90th anniversary of donating to the local United Way.

For nearly a century, the family-owned company known for brands such as Glade, Pledge and Scrubbing Bubbles has donated more than $50 million in cumulative contributions to the local nonprofit organization.

By TJ Person, [email protected]

Using a smartphone for everyday transactions is becoming commonplace, with an estimated 86 million Americans using their smartphone to shop every day. They use it to pay; they use it for specials; and they use it to redeem coupons.