Marketing Tactics

MINNEAPOLIS — Winmark Corporation, franchisor of four value-retail store concepts, is developing a new concept focused on reselling women's apparel and accessories.

Winmark Corporation operates 968 franchises under the Plato's Closet, Play It Again Sports, Once Upon A Child and Music Go Round brands, all of which buy, sell, trade and consign gently used merchandise. The franchisor intends to market the new retail concept to savvy and frugal shoppers.

NEW YORK — Despite caution among consumers, retailers wrapped up 2012 with a healthy holiday shopping season, according to a new report by a retailing trade group.

The National Retail Federation said that holiday retail sales increased 3% over the year before, to $579.8 billion. December retail sales increased 0.8% seasonally adjusted from November and 2.1% unadjusted year over year. Nevertheless, the 3% increase was still below the NRF's projected 4.1% growth. Meanwhile, nonstore holiday sales grew 11.1%.

New York -- Wal-Mart Stores is set to announce in a Tuesday address at the NRF convention in New York City that it is prepared to hire more than 100,000 veterans over the next five years.

The pledge will come as part of U.S. CEO Bill Simon’s Tuesday keynote address at the 102nd annual BIG Show.

The hiring pledge will begin on Memorial Day, and applies to veterans within 12 months of leaving active duty. Most of the jobs will be in Wal-Mart's stores or its Sam's club locations. Some will be in the company's distribution centers.

Flower is the name of a new proprietary cosmetics line developed by Walmart in conjunction with Drew Barrymore and cosmetics manufacturer Maesa.

The new brand is positioned as offering department store quality at mass market prices and consists of 181 products in the eye, face, lip and nail categories with prices ranging from $4.98 to $13.98.

By Jill Puler, [email protected]

For retailers, brands and marketers, the millennials have created quite the conundrum. This segment makes up a large part of the consuming world — around 95 million consumers in the U.S. alone. And with $1.7 billion in spending muscle to flex, their influence is only going to increase as the years roll by. By 2030, they will outnumber the vaunted baby boomers by more than 20 million.

WHITE PLAINS, N.Y. — The National Stationery Show has joined forces with the Craft & Hobby Association to provide those in the social stationery and crafts, and creative hobby industries with new resources.

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%. 

Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.

NEW YORK — Global technology startup Synqera has launched Simplate, an in-store point-of-sale terminal that provides real-time business-to-consumer media communications, at the National Retail Federation’s 102nd Annual Convention & EXPO.

Synqera describes Simplate as one of the first interactive POS terminals that uses big data, such as customer preferences, behavior, demographics and purchasing information, to provide personalized media communications for on-the-spot marketing.