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Marketing Tactics

  • Best Buy gets in on third-party swap

    MOUNTAIN VIEW, Calif. — Best Buy has partnered with Listia, a Web and mobile marketplace where customers can trade used items for new ones.

    According to the agreement terms, Listia will enable customers to trade their used items for new Best Buy products via its Rewards Store.

  • When getting hacked is a good thing

    It’s going to be a long night for employees of the Rockfish digital solutions firm as they conduct a first of its kind event called a "Hackathon," designed to yield rapid innovation.

  • HSN and Disney walk down the yellow brick road

    ST. PETERSBURG, Fla. — Multi-channel retailer HSNi will collaborate with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based on Walt Disney Studios' film “Oz the Great and Powerful.”

    To promote the collection and the film, HSN has developed a marketing campaign that includes a two-day live event viewable across all its platforms: TV, HSN.com and HSN mobile.

  • Study: Brands and retailers have most followed pages on social media

    New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.  

    The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

  • Walgreens lures Latinos with expanded products line

    HOUSTON — Walgreens and Televisa Consumer Products on Friday announced an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP's health and wellness products.

  • Tebow puts it on the line with furniture retailer

    DENVER — Things may not be working out for Tim Tebow as a Jets quarterback, but he’s got something to fall back on. His foundation has entered into a third-year, multifaceted agreement with national furniture retailer Furniture Row Companies.

  • Retailers, not politicians, can renew U.S. economy

    Walmart U.S. president and CEO Bill Simon isn’t running for elected office, but he sure sounded like a politician earlier this week as he laid out a three-tiered plan the retail industry can implement to restore U.S. economic growth.

  • Target hits bull’s-eye with online-only brands

    Target has debuted six brands that will be available exclusively online.
     

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