Marketing Tactics

Las Vegas -- Miracle Mile Shops at Planet Hollywood Resort & Casino said it has added over 50,000 sq. ft. of new and remodeled tenants to the center throughout 2011.

Multiple new merchants totaling 17,300 sq. ft. are set to open at Miracle Mile Shops, including Guess (June), Pandora (May) and Chinese Laundry (April). Additionally, nine merchants totaling 34,422 sq. ft. such as Victoria’s Secret, Lucky Brand Jeans and Bebe are remodeling existing locations.

New York City -- Walmart is bringing back 8,500 products to the shelves of its U.S. stores and launching a new advertising campaign in a bid to end declining same-stores sales.

Walmart has long shunned outright sponsorship of a NASCAR team, while such other retailers as Target, Office Depot, Bass Pro Shops, Home Depot and Lowe’s have embraced the sport with much success. With most NASCAR fans already shopping its stores, Walmart has adopted for a more surgical approach, which is evident again this year as the company executes promotional events at stores in markets where races are being held.

 WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

CINCINNATI -- Kroger announced that it has set a 2015 goal of sourcing 100% of its top 20 wild-caught seafood species from sources certified by the Marine Stewardship Council, in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund.

MARYSVILLE, Ohio  -- The Scotts Miracle-Gro announced that Jim Lyski has been named EVP and chief marketing officer, reporting to ScottsMiracle-Gro president Barry Sanders.

New York City -- A judge ruled Thursday that a San Diego pro-gay marriage group can continue canvassing outside of Target stores in California, the Associated Press reported. However, protestors must stay 30 ft. away from store entrances and canvass at just one entrance at a time.

The retailer had sought an injunction barring the activists from every outlet in the state, alleging they harass customers by cornering them near store entrances to discuss gay marriage, solicit donations and collect signatures on petitions.

Deerfield, Ill. -- Walgreens helped launch the nation’s first privately funded and comprehensive electric vehicle charging network with an initial station at its drug store at Belt Line Road and Montfort Drive in Dallas. The retailer is working with NRG Energy to install high-powered rapid charging eVgosm Freedom Stations at 18 locations across the Dallas/Fort Worth area,

WEST BLOOMFIELD, Mich. -- Meijer is now selling an exclusive line of aprons for the kitchen and garden. The line was created by Crypton, a manufacturer of eco-friendly fabrics, in partnership with television host and author, Katie Brown.

The "Katie Brown Simply at Meijer" line is available at all Meijer's stores and at meijer.com.

NEW YORK -- Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll. The company was named the 2011 Harris Poll Equitrend value retail brand of the year. This is the second consecutive year Target has led the way in the value retail category.

Target lead the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.