Fresh & Easy promotion is in the bag

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag. Customers can submit their original bag designs at www.freshandeasy.com/designabag through May 15. Based on feedback Fresh & Easy has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada.

Last year's Design-A-Bag contest generated more than 1,300 design submissions from customers and 24,000 votes by 'friends of fresh&easy' – customers who have signed up to receive the latest news about the company along with exclusive offers at www.freshandeasy.com/friends, the company reported. Last year's limited-edition winning design was launched in stores earlier this year and was a coveted item for customers.

"Our first Design-A-Bag contest was a huge hit and customers loved the great design that won, so we're excited to bring back the contest this year," said Roberto Munoz, Fresh & Easy director neighborhood affairs. "We believe that offering affordable – and hip – reusable bag options will continue to encourage customers to use them even more."

Submissions will be reviewed by a panel of judges who will select up to 10 finalists based on originality and creativity. The winning bag design will be chosen by friends of fresh&easy from June 21 through July 10. Finalists will each receive a $100 Fresh & Easy gift card and the winning designer will win a year's worth of free groceries, valued at $5,000.