Marketing Tactics

Plano, Texas -- The Foundry Big & Tall Supply Co., a new specialty retail concept for big and tall men from J.C. Penney, on Thursday made its retail debut in the Dallas area. Approximately 10 stores are expected to open in the Dallas and Kansas City, Mo., markets by the end of May. The company plans to expand the concept nationwide to 100 stores by 2013, reaching a total of 300 stores over the next five years.

Indianapolis -- Simon Property Group announced that it will assume leasing, management, and marketing duties of the Fox Run Mall in Newington, N.H. Simon will commence this new role at Fox Run on May 15.

New York City -- Speaking at the Barclays Capital analyst conference in New York City on Tuesday, Kroger Co. chairman and CEO David Dillon said grocery prices are rising slightly. He also said the chain may benefit from rising fuel prices because the discounts it offers on gasoline could attract more shoppers.

Grocery prices have gone up approximately 2%, Dillon said, in what he called "the low side of moderate" inflation, since late last year as suppliers deal with higher commodity and energy costs, the Associated Press reported.

Frisco, Texas -- Jacksonville, Fla.-based Regency Centers said it has leased restaurant space to Tutti Frutti Yogurt, which will open a 1,412-sq.-ft. store at Legacy Center, in Frisco, Texas.

The specialty frozen yogurt retailer is slated to open its new store in July.
The 119,500-sq.-ft. shopping center includes national retailers such as Starbucks, Subway, Great Clips and The UPS Store.

Reflecting the brand tagline, “Never Stop Exploring,” the new global prototype of The North Face is meant to inspire customers to get outside and experience the great outdoors. Designed by Gensler, the store has a sleek, streamlined modern look and is composed of natural elements and textures. Trail markers, built of wood, stone and metal, distinguish the retailer’s core categories: outdoor, action sports and performance.

With Mother’s Day right around the corner, General Growth Properties teamed up with Broyhill to give shoppers an opportunity to enter a contest to win mom an entire Broyhill living set, valued at more than $4,000. To enter, customers can simply visit a participating mall’s Facebook page and in 150 words or less, tell why “mom” is the best! The grand prize is a seven-piece furniture set, featuring pieces from the Perspectives collection, including a sofa, two chairs, square coffee table and more.

Boca Raton, Fla. -- Office Depot is launching the 2011 Green Business Challenge in partnership with Local Governments for Sustainability USA (ICLEI) and elected officials from across the United States.

New York City -- Retailers across the nation issued updates on their environmental initiatives in the days leading up to Earth Day, April 22. Starbucks Coffee Co. released its tenth annual "Global Responsibility Report," noting it has reduced water use, increased its renewable energy purchases and is testing a new energy management story (see story here).

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

Troy, Mich. -- Oakland Mall is using social networking as a tool to get shoppers involved this Mother's Day to benefit Moms at Detroit Rescue Mission Ministries (DRMM), a non-profit agency dedicated to assisting the homeless and getting them back on their feet.