Marketing Tactics

NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.

MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.

The iPad is an amazing product that offers a wonderful user experience, which is why everyone wants one. It also doesn’t hurt that retailers of all types have become quite aggressive in their promotional efforts on behalf of Apple, since the popular device makes a meaningful contribution to sales in addition to providing those retailers who feature the device with some of that Apple “it” factor.

Greenpeace has published its fifth annual “Carting Away the Oceans” report examining the retail industry’s seafood practices, and none of the 20 companies featured are where the environmental group thinks they should be in terms of sustainability and responsible harvesting practices.

For all the talk of inflation this year, whether it is the price of cotton or the cost of food, Easter won’t cost any more this year than last year for shoppers who are selective in their purchases at Target.

Target began its in-store recycling program just nine months ago, and some of the early numbers from the program are staggering. Between April 2010, when the program was launched, and December 2010, the company collected and recycled more than 170 million shopping bags and more than 1.4 million pounds of cans and bottles. In addition, the company said it collected roughly two million units of small electronic items such as MP3 players and cell phones.

Atlanta -- A report released Monday by First Data Corp., which tracks year-over-year same-merchant activations, redemptions and reloads of merchant-branded prepaid cards in the United States, including spending, gift, incentive and promotional cards, revealed that delayed post-holiday redemptions and incentives drove activations in first quarter 2011.

Oxnard, Calif. -- New York City-based Centro Properties Group announced that Wet Seal has opened a 6,000-sq.-ft. store at Esplanade Shopping Center, located in Oxnard, Calif. 

The new store celebrated its grand opening on April 16.

Centro Properties Group is the owner of Esplanade Shopping Center.

Cincinnati -- Jacksonville, Fla.-based Regency Centers said it has leased restaurant space to Arirang Japanese Bistro at Sycamore Plaza in Cincinnati.

The Japanese Hibachi steak house and sushi restaurant leased 7,600 sq. ft. and is slated to open in the fall. The dining establishment is taking the space formerly occupied by Max & Erma’s restaurant. 

Corona, Calif. -- The Promenade Shops at Dos Lagos, in Corona, Calif., announced it has changed its name to The Shops at Dos Lagos. This change kicks off the branding re-launch and includes a new logo design, website design, URL address to ShopDosLagos.com, and signage.