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Marketing Tactics

  • What’s wrong with this picture?

    Walmart continues to take heat for selling guns, and families in Newtown, Conn., are still grieving. Who wants to go see Warner Brothers’ new film “Bullet to the Head” starring Sylvester Stallone?

  • Target Canada unveils exclusives, partnerships ahead of opening

    MISSISSAUGA, Ontario — Target has revealed its exclusive partnerships, own brands and limited collections that Canadian consumers can look forward to experiencing once the retailer opens its first stores in the country this spring.

  • Know Your Boundaries: Don't Treat Canada Like a 51st State

    By Bradley W. Snyder, [email protected]

  • Target sinks teeth into 'Twilight' exclusive

    MINNEAPOLIS — Target is giving "Twi-hards" an exclusive way to experience the final installment of the "Twilight" series with its offering of a three-disc deluxe edition DVD and exclusive two-disc deluxe edition Blu-Ray. Available only at Target stores on March 2 and for preorder at Target.com now, the exclusive Target version features more than 50 minutes of never-seen-before bonus content giving Twilight fans a new way to experience the saga.

  • Management shakeup at 99 Cents Only Stores; CEO out

    City of Commerce, Calif. -- The founding family of the 99 Cents Only Stores chain has been fired by its owners, with retail veteran Richard Anicetti and Michael Fung taking over top executive roles.

    The retailer said that Eric Schiffer (CEO), Jeff Gold (president) and Howard Gold (EVP) are “no longer employed by the company” and that Richard Anicetti has been named interim CEO. Schiffer is the son-in-law of founder David Gold while Jeff and Howard are his sons.

  • Kate Hudson brings Hollywood style to Ann Taylor

    NEW YORK — Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer. In addition, Hudson will return as ambassador of its spring and summer 2013 campaigns. 

  • Walmart exec joins signage board

    James Cordero, senior director of Walmart’s Smart Network, is among four new appointees to the advisory board of the Digital Signage Expo.

  • NY Post: J.C. Penney’s Johnson pushes vendors to inflate pricing

    New York -- In a Thursday report by the New York Post citing unnamed sources, the publication said that J.C. Penney CEO Ron Johnson is pushing some of its vendors to inflate their pricing so that the department store’s retail pricing appears lower than it actually is.

    Sources told The Post that the plan includes putting up signs and fixturing to display fabricated retail pricing, while the merchandise is then tagged with J.C. Penney’s own lower prices.

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