Marketing Tactics

New York -- Cushman & Wakefield said Wednesday it represented Zero Halliburton Luggage in a lease for 3,900 sq. ft. of ground-floor retail space at 300 Madison Avenue.

Zero Halliburton leased the space for a 10-year term at the 35-story Midtown East skyscraper, which is located at the southwest corner of 42nd Street and Madison Avenue. The 1.1 million-sq.-ft. office property is owned by CIBC/Brookfield Properties.

New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

SALISBURY, N.C. — The future grocers of America will get a taste of what its like to work in the industry, thanks to a new, interactive exhibit by Food Lion on display at the Children's Museum in Winston-Salem, N.C.

Children will be able to go behind miniature-sized counters and cash registers and pretend they are checking out customers. They will also be able to experience three preparation areas to further allow them to imagine they are Food Lion associates.

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

Lowe's and Target were the only traditional retailers to make the top 10. Lowe's moved up one spot to the number five position, thanks to the launch of MyLowes.com and better-equipped staff. Target captured the number seven spot with the help of its remodeling program and year-round exclusives.

Other retailers in the top 25 include Walgreens (13), Home Depot (18) and Kohl's (25).

Canton, Mass. -- Dunkin’ Donuts has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. for the development of Dunkin' Donuts restaurants across the country over the next several years, with the first locations planned for the Ho Chi Minh city area.
  
“We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin' Donuts restaurants in Vietnam,” said Giorgio Minardi, president, Dunkin' Brands International.”

St. Paul, Minn. -- Paster Enterprises announced Tuesday the hiring of Mike Sturdivant as a leasing agent for the company.

In his new role, Sturdivant will develop and launch marketing strategies for PE and prospective tenants. His duties will include working with existing tenants, being active in the brokerage community and researching industry trends.

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011.