Marketing Tactics

LAKELAND, Fla. -- Publix Super Markets announced that it has established a program to offer its customers and associates a way to directly assist those areas in the South affected by recent tornadoes and severe weather. Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers. Collected money will be channeled through the American Red Cross and designated specifically for the Southern Storms disaster relief efforts. The program will continue for a few weeks, based on customer response.

NEW YORK –  Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

JACKSONVILLE, Fla. -- Winn-Dixie Stores announced that beginning April 30, guests in any of its 484 store locations throughout its operating area can help their neighbors affected by the tornadoes and severe storms that swept across the South this week by simply donating through the “Neighbors Helping Neighbors” program.

ATLANTA -- The Home Depot Foundation announced that it has created a $1 million weather impact fund to aid relief, recovery and rebuilding efforts in response to the recent storms throughout the Southeast and Midwest United States, and in expectation of continuing violent storms throughout the spring season.

Bentonville, Ark. -- Walmart announced that through its charitable arm, the Walmart Foundation, it is committing $1 million in cash and in-kind donations to support emergency relief efforts following the recent Southern storms, Midwest floods and Texas wildfires.

Some 115 Simon Property Group malls from coast to coast will celebrate Mother’s Day on May 6, when the nation’s largest mall owner hosts “National Mom's Nite Out.”

While the activities vary across the Simon portfolio of properties, the common theme is to indulge mothers with mini-massages, style presentations, food and beverage sampling, and other networking activities. The event is free for moms of all ages.

Atlanta -- The Home Depot Foundation announced that it has created a $1 million weather impact fund to aid relief, recovery and rebuilding efforts in response to the recent storms throughout the Southeast and Midwest United States, and in expectation of continuing violent storms throughout the spring season.

New York City -- Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

Mother’s Day may be considered a “Hallmark Holiday,” but that won’t stop consumers from showering mom with gifts on May 8. According to NRF’s 2011 Mother’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, the average person celebrating the holiday is expected to spend $140.73 on gifts, up from $126.90 last year, and a return to 2008 spending levels. Total spending is expected to reach $16.3 billion.

WALTHAM, Mass.  -- Kroger is now offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout. According to a press release from SavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide.