JoS. A. Bank testing 5th Finger mobile platform

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.



Under the current plans, 5th Finger will be launching a JoS. A. Bank Clothiers mobile web experience and branded iPhone application. These experiences will be built on the 5th Finger proprietary mobile-commerce platform RedShop Mobile.



We look forward to offering our website and store-finder on mobile devices as just one of many ongoing enhancements to our multichannel strategy, driven by our desire to provide our customers with a friendly, quick, and convenient shopping experience,” said R. Neal Black, president and CEO of JoS. A. Bank Clothiers.



How it works: A JoS. A. Bank customer can quickly find any of their 500 plus store locations, including the closest store to where they are standing, and view store hours, maps and directions, or click to immediately call the store directly. They can choose to download the free "Shopping Companion" mobile application for their smart phone. Personalized offers that consumers receive through email can be "pushed" to their mobile phone for future redemption.



When a consumer is shopping within a JoS. A. Bank physical location, they can open the Shopping Companion on their phone and access a suite of features as though they had one-on-one access to a personal store associate. The experience is tailored to consumer priorities.



5th Finger intends to run a series of promotions and offers through the stores participating in the trial to raise consumer awareness, drive participation, and understand the impact on converting shoppers to buyers.