Marketing Tactics

Pittsburgh -- American Eagle Outfitters announced plans to open a series of vertically owned and operated-stores in Mexico, with the first location set to open on February 20, 2013, in Mexico City.
   
The store will be located in the Perisur’s shopping center, a mall located in the south part of Mexico City. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form.

GRAPEVINE, Texas — GameStop announced that it is now offering NET10 unlimited talk, text and data service at all U.S. GameStop stores. 

In addition to pairing up with NET10, and just in time for tax refund season, GameStop has launched the “Re-Fun Your Refund” promotion that runs through March 2, 2013. From new to pre-owned, customers can choose from the best games, gaming consoles, headsets, mobile electronics and more.

ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

Atlanta -- Mother Nature Network and Walmart are teaming up to launch an online destination (mnn.com/leaderboard) that profiles the biggest innovations in sustainability – and the pioneers who are creating them.

LOS ANGELES — Consumers expect to spend slightly more on Valentine's Day merchandise this year than last year, according to a report by market research firm IBISWorld.

The report forecasts spending of $134.08 per person, compared with last year's $133.99. Total revenue for the holiday is expected to grow by 3.2%, to $20.8 billion, despite incomes and consumer sentiments remaining below what they were before the recession.

New York -- Consumers expect to spend slightly more on Valentine's Day merchandise this year than last year, according to a report by market research firm IBISWorld.

The report forecasts spending of $134.08 per person, compared with last year's $133.99. Total revenue for the holiday is expected to grow by 3.2%, to $20.8 billion, despite incomes and consumer sentiments remaining below what they were before the recession.

MAHWAH, N.J. — Sharp achieved the top U.S. market share in the 60"+ LED TV segment in 2012, according to The NPD Group's Retail Tracking Service. According to the company, the increase in market share between 2010 and 2012 was due to its selection of large screen choices, picture quality performance and brand strength, Sharp more than doubled its market share between 2010 and 2012 (based on revenue share).

MISSISSAUGA, Ontario — Target has revealed its exclusive partnerships, own brands and limited collections that Canadian consumers can look forward to experiencing once the retailer opens its first stores in the country this spring.