Marketing Tactics

Redmond, Wash. -- Apparel retailer Rue21 has selected PlayNetwork to produce and program in-store music and messaging for 672 Rue21 retail sites in 44 states.

The rue21 stores will be the first to feature PlayNetwork’s new MC550 media player, which which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.

By Jeff Weidauer, jweidauer_@_vestcom.com

One of the drawbacks of today’s connected global economy is the pervasive homogeneity in nearly everything. One can visit any state -- indeed, nearly any country -- and see many of the same stores and restaurants offering the same products.

New York City -- Oakley has opened a store in New York City’s Times Square. The shop features an Oakley Custom bar where customers can create their own renditions of Oakley eyewear and goggles. An on-site etching machine allows customers to personalize their designs with engraving.

DEERFIELD, Ill. — As part of Earth Month in Illinois, Gov. Patrick Quinn Tuesday morning toured a Walgreens drug store in Oak Park, Ill., that features the first geothermal energy system used in a chain drug store in the country, Walgreens stated in a release.

The system, which went live when the store opened last October, has reduced the store's expected energy usage by 60%.

New York City -- A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity -- has had a significant impact on what consumers expect from retailers and their in-store shopping experience.

BOCA RATON, Fla. -- Office Depot didn’t have to look far in its search for a new agency of record, as the Boca Raton, Fla.-based office supplies and services company announced the selection of Fort Lauderdale-based Zimmerman Advertising.

ST. PAUL, Minn. -- 3M announced that it has launched the first-of-its kind Scotch Magic Eco-Friendly Tape.

Scotch Magic Eco-Friendly Tape (including refillable dispenser, packaging and tape) is made from more than 75% renewable or recycled materials, the company reported. The boxed refill roll, including packaging, is made from more than 65% renewable or recycled materials. 

PITTSBURGH -- KidsVoice, an organization which advocates for abused, neglected and at-risk children, announced that American Eagle Outfitters will be the presenting sponsor for its events during Child Abuse Prevention Month, which include Kitetails & Cocktails on April 28 and Kites for Kids on April 30. Both events will take place at the Pittsburgh Zoo & PPG Aquarium.

One creative child will win a $5,000 scholarship!

LOS ANGELES — Two Kroger banners have raised funds to benefit Japan earthquake and tsunami victims.

Ralphs and Food 4 Less said they raised more than $100,000 for the American Red Cross' International Response Fund for its Japan relief efforts. The retailers hosted a fundraising campaign that ran from March 21 through April 9.

HOUSTON -- Douglas Ewert will become CEO of Men’s Wearhouse effective at the company’s annual shareholders’ meeting on June 15, when founder and current chairman and CEO George Zimmer steps down.