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Marketing Tactics

  • Bon-Ton Q4 income beats expectations

    YORK, Pa. — The Bon-Ton Stores reported that its net income for the fourth quarter was a better-than-expected $74.4 million, compared with $78.2 million in the year-ago period.

    Revenue for the three months ended Feb. 2 increased 3.2% to $1.02 billion, missing the Street’s view of $1.04 billion. Same-store sales increased 1%. (Results for the fourth quarter and fiscal 2012 are impacted by the inclusion of an additional week in each period, resulting in a 14-week and 53-week reporting period.)

  • Sport Chalet aiding injured workers

    A blood drive and fundraising effort are underway in Southern California to support two employees injured in an explosion at a Sport Chalet store.

    The two employees, Victor Gonzales, 25, and Lauren Polzin, 27, were injured earlier this month while attempting to shut off a gas valve after a customer in the retailer’s store in La Canada, Ca., reported smelling gas. Sport Chalet operates 54 stores in California, Arizona, Nevada and Utah.

  • Post-it launches Big Pads

    ST. PAUL, Minn. — The Post-it brand from 3M announces the launch of Post-it Big Pads, the company announced this weekend at the SXSW 2013 trade show.

  • Dove gives women chance to control Facebook ad space, promote positive beauty messages

    ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

  • Coca-Cola to help finance women entrepreneurs

    ATLANTA — The Coca-Cola Company and IFC (International Finance Corporation), a member of the World Bank Group, have formed a $100 million, three-year joint initiative to provide access to finance for women entrepreneurs in Eurasia and Africa.

  • Finding ‘Fabulous’ the Marshall’s way

    Off price retailer Marshall’s has teamed up with television personality Maria Menounos to promote the treasure hunt atmosphere its stores offer shoppers.

    Menounos, best know for her appearances on Extra! and Access Hollywood, has seen her share of red carpets and touts the fact that Marshall’s stores are a great destination for similar looks and what she refers to as "fabulous finds."

  • Don’t Miss Out! Register today for SPECS (March 17 -20, Dallas)

    New York -- Network with peers from leading retail and restaurant companies at SPECS, the industry’s premier store development and facilities event.

    Produced by Chain Store Age, the 49th annual SPECS conference will be held March 17-20, at the Hilton Anatole Hotel, Dallas. 

    Click here to register. 

  • Report: Target to end Shops concept

    New York -- Target Corp. is shuttering — at least for now — its “The Shops at Target” concept, which showcased exclusive goods from select independent boutique retailers within in-store shops in Target stores, the Star Tribune reported.

    “At this time, we don’t have plans for a future ‘flight’ of the Shops at Target, but we do have a number of collaborations planned for 2013 and beyond,” spokeswoman Katie Boylan said in the report.

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