Marketing Tactics

MCKINNEY, Texas — Blockbuster L.L.C. announced that customers can now get unlimited kids and family movies on either DVD or Blu-ray for $4.99 a month (one movie out at a time) with the new Kids Summer Pass. A two-movie and three-movie pass are also available for  $9.98 and $14.97, respectively.  

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

PLEASANTON, Calif. — Ross Stores will celebrate on July 16 the opening of its 1,000th Dress for Less store in North Pleasant Hill, Calif. 

Ross Stores' announcement of its 1,000th Dress for Less store follows strong monthly and quarterly sales and earnings, as the company continues to thrive in the down economy.

With its array of in-store services, expanded food offerings and unexpected amenities, the new Duane Reade flagship in downtown Manhattan, pushes the envelope of drugstore retailing -- and it does so with a style and ambience that sets it apart from the competition.

New York City -- What topics interested retailers most in the first half of 2011? The most popular stories with chainstoreage.com readers from January through June ran the gamut, from the top 10 retail markets for 2011 to Dollar General’s ambitious expansion. Take a look at our top 10 most popular stories: 
 
1. Top 10 retail markets for 2011

Chicago -- General Growth Properties announced Tuesday that Susan E. Houck has been named senior VP marketing.

In her new capacity, Houck will spearhead integrated field marketing efforts, including advertising, public relations, strategic planning, community relations, and travel and tourism.

Prior to her appointment as senior VP, Houck oversaw marketing efforts for the Southwest region of GGP.
 

Such retailers as Target, Best Buy, Home Depot, JCPenney, Lowe’s and Walmart are part of an organization called the Coalition for Responsible Transportation (CRT) that is pushing a new approach designed to reduce emissions at the nation’s ports. The retailers along with Hewlett Packard, Nike and a host of leading transportation providers have teamed with the Environmental Defense Fund and the U.S. Environmental Protection Agency to launch a program called, “EPA SmartWay Drayage Program.”

The first Target stores in Canada won’t open until 2013, but the company recently announced it retained MDC Partners to lead the development of its overall marketing efforts. According to the company, the MDC integrated team is being led by kbs+p Canada and Veritas Communications, along with support from Northstar Research Partners and BOOM! Marketing. 

BENTONVILLE, Ark. — Sam's Club is highlighting health-and-wellness issues through its latest campaign, and has pledged to donate up to $2 million to four nonprofits.

The retailer's 2011 Giving Made Simple campaign allows Sam's Club members and associates to direct a portion of the company's donations to four health-related nonprofit organizations: Alliance for a Healthier Generation, OASIS, Sesame Street and The Y.

RACINE, Wis. — SC Johnson has introduced Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle.

According to SC Johnson, data shows U.S. consumers are not keen on refilling their household cleaning bottles and is hoping the launch of Windex Mini will help the company understand why that is the case.