Marketing Tactics

New York City -- British retail giant Tesco Ltd. has broken new ground, creating virtual stores in subway stations in Seoul, South Korea, as a way to make grocery shopping more convenient for the city’s busy urban residents. Tesco launched the unique venture for its Homeplus chain, which operates 115 stores in South Korea. The virtual stores were created by Cheil Worldwide of Korea.

New York City -- Williams-Sonoma’s West Elm brand will open its first ever pop-up shop, in the Georgetown neighborhood of Washington, D.C., on July 14.

The 3,300-sq.-ft. store will offer a unique mix of products picked especially for Georgetown and with the small living spaces of nearby colleges and universities in mind.

PORT WASHINGTON, N.Y. —  While agreeing on many factors, men and women still value different things when it comes to purchasing decisions. 

According to a recent report from the NPD Group, when shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own. Men regard popularity of the product as their number two reason to purchase a CE product, while women want the product to work with what they already own. 

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens has quickly become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

New York City -- Target Corp. has won approval to put its signature red logo on one of Chicago's most famous buildings. The Permit Review Committee of the Commission on Chicago Landmarks on Thursday approved the chain’s request to allow its bull's eye to be placed on its new store planned for downtown Chicago.

New York City -- Bob Evans Farms will extend its “Farm-Fresh Refresh” renovation project to 44 locations in the Detroit and Toledo, Ohio, areas. The renovations are expected to begin in August 2011 and be finished by this November.

The new stores will include a bakery, a carry-out area and a redesigned retail area. The updated design features murals in the entryway depicting the heritage of Bob Evans and more modern furnishings, light fixtures and brighter color schemes in the dining room.

HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.

Benbrook, Texas -- The City of Benbrook, Texas, announced Wednesday a new partnership with customer analytics firm Buxton to develop a new regional shopping center The Trails Town Center.

The public -private partnership will build a 1.5 million-sq.-ft., open-air, regional shopping and entertainment development projected to generate $375 million in annual retail sales and provide 6,250+ jobs.

New York City -- Most retailers surprised Wall Street with better-than-expected monthly sales results in June, as bargains led shoppers to spend more. June is the second most important month on a retailers' sales calendar behind December. It is June that stores typically clear out summer merchandise to make room for fall goods.

MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals.