Blockbuster one-ups Netflix on pricing

MCKINNEY, Texas — Blockbuster is taking advantage of recent pricing changes at Netflix to lure customers over to its Total Access service.

The company is offering Netflix customerswho switch to one of Blockbuster's two most popular Total Access plans a 30-day free trial. After the free trial, customers will continue to receive Total Access for a new everyday price of only $9.99 per month for "1 Disc" at a time or $14.99 per month for "2 Discs" at a time, the company reported.

"Blockbuster quickly responded to the cries of Netflix customers," said Michael Kelly, president of Blockbuster. "Blockbuster Total Access is Netflix 'without the wait.' The combination of DVDs by mail and unlimited in-store exchanges provides more than 100 million people living near Blockbuster stores immediate convenience and unparalleled choice."

This special offer for Netflix customers is available through Sept. 15, in participating stores and at Blockbuster's website.

Earlier this week, Netflix notified existing customers that it would cease to offer unlimited streaming video and unlimited DVDs by mail for the combined rate of $9.99. Instead, the company will now offer unlimited streaming video for $7.99 a month and unlimited DVDs by mail for $7.99. Those who wish to continue to get the combined services will now have to pay $15.98 per month.